TODAY I WAS ASKED...

WHAT IS YOUR GREATEST ACHIEVEMENT SO FAR?....

I THINK THE GREATEST ACHIEVEMENT IS CREATING A COMPANY OF LIKE MINDED PEOPLE – WE HAVE SUCH A GREAT GROUP OF PEOPLE IN THE IMMEDIATE & GREATER [SW TEAM], & IF YOU HAVE TO WORK, IT HOPEFULLY IS ONE OF YOUR MOST ENJOYABLE DESTINATIONS! I AM VERY PASSIONATE THAT THIS JOURNEY (OF THE SAMANTHA WILLS BRAND) IS NOT DERIVED AROUND ‘ME’. EVEN THOUGH THE BRAND IS MY NAME, I WANT THE BRAND TO BE AN OPPORTUNITY FOR THE LOYAL & GRATUITOUS TEAM THAT WORKS WITH ME IN HELPING REALISE A BIGGER DREAM. IF I CAN ACHIEVE THIS CULTURE INTO THE FUTURE OF THE BRAND, IT WILL DEFIANTLY BE MY GREATEST ACHIEVEMENT.

FASHION TO ME IS...

FASHION TO ME IS...

COMFORT. COMFORT IN FEEL , BUT MORE SO COMFORT IN SELF. YOU CAN TELL WHEN SOMEONE IS NOT COMFORTABLE IN AN OUTFIT. WITH COMFORT COMES CONFIDENCE. FOR THE MAJORITY OF THE TIME, FASHION SHOULD NOT BE TAKEN TOO SERIOUSLY. I AM VERY ADAMANT THERE IS NO ‘NEED’ FOR WHAT WE DO, WE DESIGN & PRODUCE SPECIFICALLY FOR ‘WANT’, & I THINK THIS MESSAGE CAN SOMETIMES GET LOST IN THIS INDUSTRY. I LIKE TO ENJOY FASHION & FASHION SHOULD BE ANOTHER LAYER OF YOUR PERSONALITY THAT ALLOWS YOU TO EXPRESS YOURSELF COMFORTABLY & CONFIDENTIALLY.

NEITHER DAY NOR NIGHT

THIS MORNING I HAD TO SET MY ALARM FOR 330AM TO GET A 620AM FLIGHT FROM NEW YORK’S JFK IN TO LOS ANGELES. 330AM IS NEITHER THE MORNING NOR THE NIGHT TO ME. I FEEL THIS WAY ABOUT THE TIME BETWEEN ABOUT 315AM & 345AM…. PARTY REVELERS ARE USUALLY HOME BY 3AM, SO THAT CONCLUDES THE NIGHT TIME, & THE GENERAL EARLY RISER TIME IS AROUND 5AM ONWARDS, SO THE LEAD UP TO A 5AM ALARM (4AM & AFTER) CONSTITUTES THE MORNING IN MY MIND. 315AM-345AM FEELS LIKE A VERY LONELY TIME, EVEN IN NYC, THE CITY THAT NEVER SLEEPS, THE STREETS ARE EXTREMELY QUIET & THERE IS A EERIE SILENCE OVER THE CITY. TRAVELLING ALOT, I AM OFTEN FACED WITH JETLAG, YOUR BODY CLOCK CAN BE BRIGHT EYED & BUSHY TAILED WHEN THE REST OF THE CITY I AM IN IS SLEEPING, ALSO IN THE REVERSE, WHEN YOU KNOW IT IS AROUND 3AM AT ‘HOME’ YOU CAN SOMETIMES FEEL VERY REMOVED, KNOWING YOUR LOVED ONES ARE IN SLUMBER WHILE YOU ARE ON THE OTHER SIDE OF THE WORLD MOVING INTO LUNCH TIME. THIS MAY SEEM LIKE A WEIRD ENTRY, & GRANTED THAT IT IS, I AM POSTING THIS FROM JFK AIRPORT PRIOR TO CATCHING MY FLIGHT, ON THE CAB RIDE HERE, I SNAPPED THE ABOVE PICTURE, LOOKING BACK THROUGH THE CABS BACK WINDOW OF THE SILENT NYC SKYLINE AT 4AM, THROUGH THE RAIN & COLD OF A CRISP FALL MORNING, I TAKE SOLICE IN THE FACT THAT THE EVEN THOUGH I MAY FEEL LIKE THE ONLY PERSON AWAKE, THERE ARE LIGHTS TWINKLING IN THE DARK MEANING I AM SHARING THIS HOUR OF NEITHER DAY NOR NIGHT WITH OTHERS - SW

[THRU MY LENS] 'DIOR ILLUSTRATED', LONDON

RENE GRUAU CREATED SOME OF THE MOST INSTANTLY RECOGNISABLE & ENDURING FASHION & BEAUTY IMAGES OF THE 20TH CENTURY. TOGETHER WITH HIS GREAT FRIEND CHRISTIAN DIOR, GRUAU CREATED A FRESH IDEAL OF FEMININE BEAUTY, ONE THAT EMBRACED A NEW KIND OF ELEGANCE & SOPHISTICATION. I WAS LUCKY ENOUGH TO BE ABLE TO SEE THE 'DIOR ILLUSTRATED' EXHIBITION IN LONDON TODAY, VIEWING GRUAU'S ORIGINAL ARTWORKS, STILL WITH PENCIL LINES BENEATH THE PAINT, WHITE PAINT COVERING WHAT HE SAW AS MISTAKES. IT WAS BEAUTIFUL & ENCHANTING & BEYOND INSPIRING TO BE ABLE TO VIEW THE ORIGINAL ARTWORKS & READ THE INSPIRATIONS BEHIND HIS DECADES OF WORK. -SW

AMBITION

'I'M TOUGH, AMBITIOUS, AND I KNOW EXACTLY WHAT I WANT. IF THAT MAKES ME A BITCH, OKAY. ' - MADONNA

VANITY FAIR - ITALIA

I USUALLY RESERVE THIS BLOG FOR PERSONAL ENTRIES, NOTHING BUSINESS RELATED, HOWEVER, WHILE THIS IS BUSINESS RELATED, IT IS PERSONALLY EXCITING, SO I AM EXCITED TO SHARE IT WITH YOU. YESTERDAY WE (THE SAMANTHA WILLS PTY LTD TEAM) RECEIVED THE COVER IMAGE OF VANITY FAIR ITALIA.... WITH SAMANTHA WILLS FEATURED ON THE COVER....BEING FEATURED ON SUCH A PRESTIGIOUS PUBLICATION IS A GREAT COMPLIMENT TO THE BRAND AND EQUAL PARTS HUMBLING AND EXCITING FOR THE ENTIRE SAMANTHA WILLS TEAM. THE COVER OF VANITY FAIR IS A FORM OF INDUSTRY VALIDATION THAT MONEY CANNOT BUY, AND WHILE WORKING INTENSELY ON THE BRAND, I SOMETIMES GET LOST IN IT ALL, AND TO HAVE THIS KIND OF INDUSTRY VALIDATION REASSURES ME THAT THE SAMANTHA WILLS BRAND IS CHARTERING THE RIGHT COURSE FOR BOTH OUR LOYAL RETAILERS AND CUSTOMERS ALIKE. - SW