FASHION EXHIBITION; SELFRIDGES LONDON

TEAL STILETTO BOOTS

YOU HAD ME AT, TEAL STILETTO BOOTS. - SW

FASHION SHOULD NOT DISCRIMINATE_

HAPPY EASTER FASHION BUNNIES

TODAY I WAS ASKED...

WHAT IS YOUR GREATEST ACHIEVEMENT SO FAR?....

I THINK THE GREATEST ACHIEVEMENT IS CREATING A COMPANY OF LIKE MINDED PEOPLE – WE HAVE SUCH A GREAT GROUP OF PEOPLE IN THE IMMEDIATE & GREATER [SW TEAM], & IF YOU HAVE TO WORK, IT HOPEFULLY IS ONE OF YOUR MOST ENJOYABLE DESTINATIONS! I AM VERY PASSIONATE THAT THIS JOURNEY (OF THE SAMANTHA WILLS BRAND) IS NOT DERIVED AROUND ‘ME’. EVEN THOUGH THE BRAND IS MY NAME, I WANT THE BRAND TO BE AN OPPORTUNITY FOR THE LOYAL & GRATUITOUS TEAM THAT WORKS WITH ME IN HELPING REALISE A BIGGER DREAM. IF I CAN ACHIEVE THIS CULTURE INTO THE FUTURE OF THE BRAND, IT WILL DEFIANTLY BE MY GREATEST ACHIEVEMENT.

FASHION TO ME IS...

FASHION TO ME IS...

COMFORT. COMFORT IN FEEL , BUT MORE SO COMFORT IN SELF. YOU CAN TELL WHEN SOMEONE IS NOT COMFORTABLE IN AN OUTFIT. WITH COMFORT COMES CONFIDENCE. FOR THE MAJORITY OF THE TIME, FASHION SHOULD NOT BE TAKEN TOO SERIOUSLY. I AM VERY ADAMANT THERE IS NO ‘NEED’ FOR WHAT WE DO, WE DESIGN & PRODUCE SPECIFICALLY FOR ‘WANT’, & I THINK THIS MESSAGE CAN SOMETIMES GET LOST IN THIS INDUSTRY. I LIKE TO ENJOY FASHION & FASHION SHOULD BE ANOTHER LAYER OF YOUR PERSONALITY THAT ALLOWS YOU TO EXPRESS YOURSELF COMFORTABLY & CONFIDENTIALLY.